FIELD

The platform that transforms

Your feedback from the field into product decisions.

Prototype Optimization · Product & Brand Barometer · Product Line Comparison · Prioritizing Product Improvements

71% of field feedback goes unused… What about yours?

Multiple forms, feedback without context, scattered files… It’s hard to compare your products and track their progress.

FIELD consolidates your feedback into a single framework while preserving its context: the product tested, the event, the user profile, and the usage conditions. Your data sets grow richer with each campaign, providing valuable insights to inform decisions made by your Product, R&D, and Marketing teams.

01 Identify what warrants making changes to your products.

Which models should be improved? Which pain points should be addressed first?

FIELD links evaluations to comments and practical contexts to understand the reasons behind a rating. Compare experiences by profile and use case, identify recurring comments, and track how they evolve over the course of data collection.

• Refine your prototypes: Identify areas that need to be modified and re-validated during testing.
• Compare your product line: Analyze how your models are perceived based on common criteria.
• Track product and brand perception: Build a barometer as campaigns unfold.
• Set your priorities: Establish a concrete foundation for discussions among Product, R&D, and Marketing teams.

02 Three steps.
From the field to the lessons learned.

Trade Shows · Runs & Activations · Product Tests · Stores · Communities

Create your activation at
. Set up your event or test in just a few clicks and generate your QR code.
Collect feedback
Just one scan is all it takes—no app or account required. Participants can respond in writing or verbally, and verbal responses are transcribed.
Analyze your feedback at
. View ratings and customer comments all in one interface. Cross-reference the results by product, profile, and usage.

03 Launched at the UTMB.
Two case studies.

Launched at the UTMB, FIELD supports two specific use cases to connect testers’ experiences with the questions raised by product teams.

Refining Prototypes Before Production
During test runs, testers share their impressions under real-world conditions. The feedback collected is used to identify adjustments that need to be considered and areas that need to be re-validated before production begins.

Comparing a product line throughout the season
Data collection begins at the UTMB and continues during runs and promotional events. The goal: to compare models based on common criteria, better understand how they are perceived, and guide the line’s future development.