An award that recognizes our vision for innovation
Products, services, initiatives, athletes, startups, and media: The Trail Running Awards highlight the key players driving the evolution of the trail running world.
For Pachamama Outdoor Innovation, this nomination recognizes our mission: to help sports and outdoor brands develop more relevant products by connecting R&D and product teams with the real-world experiences of active participants.
Because an innovation must be tested against actual usage patterns, on-the-ground constraints, and the diversity of users.
The award-winning products are co-created
The 2026 Product of the Year, developed by Compressport, and the 2025 award-winning product, designed by Wise, have one thing in common: both were co-created with their users.
A mere coincidence? Or confirmation that the best innovations arise from an ongoing dialogue with users, when real-world use takes precedence over design intuition alone?
Bridging the Gap Between Design and Use
In trail running, a product’s performance depends on fatigue, weather, terrain, friction, and other equipment used. Co-creation helps identify needs and pain points that are difficult to anticipate internally.
That is precisely Pachamama’s role: to transform users’ experiences into concrete recommendations for R&D, product development, and future innovations.
Pachamama Outdoor Innovation: always on the lookout for the best outdoor innovations
At Pachamama Outdoor Innovation, we test and select game-changing products for adventurers, trail runners, hikers and outdoor sports enthusiasts. We believe in innovative, sustainable outdoor products that are accessible to all.
